Smirnoff, Black Dog, Black & White
Diageo India – Smirnoff | Black Dog | Black & White Shot this project for Diageo India, one of the country’s leading beverage alcohol companies, featuring three premium brands — Smirnoff, Black Dog, and Black & White — completed over an intense two-day shoot. Each brand was given a distinct visual style. Smirnoff was shot with bright, colourful setups to highlight the multiple flavours and create a bold, youthful feel. Black & White was captured on white with subtle textures for a clean, minimal, premium look. Black Dog was shot in a warm tabletop environment to bring out a rich, classic whisky mood. Three brands, three moods, two days, and a fantastic crew — shooting premium bottles is always challenging and fun. Check out the final images and let me know your thoughts.